Do Campaigns Really Change Behavior? New Understanding of the Behavioral Effects of Advertising, Political Campaigns and Health Communication Campaigns
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منابع مشابه
A Multimodal Discourse Analysis of Some Visual Images in the Political Rally Discourse of 2011 Electioneering Campaigns in Southwestern Nigeria
This paper presented a multimodal discourse analysis of some visual images in the political rally discourse of 2011 electioneering campaigns in Southwestern Nigeria. The data comprised purposively selected political visual artefacts from political rallies across the six Southwestern States in Nigeria (Osun, Oyo, Ondo, Ekiti, Ogun, and Lagos). The data were analyzed using Halliday’s (1985) syste...
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